Advisory day with John Rymer from Forrester Research

Throughout the world, companies embrace low-code development platforms as strategic enablers for innovation and digital transformation. Low-code development continues to accelerate – both in terms of developer adoption and use cases.

John Rymer is a vice president and principal analyst in Forrester Research, and is the man who coined the term “low-code” in 2014. He is considered a global authority in the research and evaluation of low-code development platforms, leading Forrester’s AD&D research on both low-code platforms and cloud platforms in general. He has been a leading expert on enterprise application development practices for more than 20 years, and is recognized by Forrester with their prestigious Bill Bluestein Research Award.

Genus is a Norwegian low-code platform with more than 20 years of experience in the field. In order to get a deeper understanding of the global trends affecting the low-code market, Genus hosted an advisory day with John in October 2019.

The intensive day-long advisory session was started with a thought leadership presentation to the entire company, where John presented some of his most recent research results.

Throughout the day, John had discussions with Genus’ senior management regarding:

• State of the low-code development platforms market
• Competitive landscape and market trends
• Customer use cases for low-code development platforms
• Developer personas and the emergence of a role that Genus calls the “business engineer”
• Genus low-code platform and our competitive strengths
• … and much more

The advisory day was a great success, and we gained insights affecting our strategy and technology roadmap. We look forward to continue fostering our relationship with Forrester Research and John Rymer.